• Marketing

Chatbots and Real Estate Agents

Not using a chatbot for your real estate business? You should. Chatbots have risen in popularity over the last few years, and for good reason.

Surveys prove that customers actually like chatbots. More than half of internet users say that chatbots are their preferred method of communication. But that’s not the only reason why you should use a chatbot for your business.

Keep reading to find out why getting a chatbot is the best decision you could make.

Potential Vendors See You're Ahead Of The Curve

How do you really differentiate your offering from the competition? By showing vendors you have truly embraced technology as a way to attract more buyers and buyers that can only be reached via messaging. This way, you can honestly assure your vendor that you will be working 24 hours a day to sell or rent their home.

Chatbots Are Always Up To Date

Chatbots are always available and ready to show buyers or renters the latest properties you have on offer. Best of all, it's completely automated. It really is like having your own personal assistant helping prospects find what their dream home.

Chatbots Accelerate Lead Generation

Time is of the essence, especially when it comes to capturing leads in real estate. If you wait too long to respond, you run the risk of losing leads to a competitor.

A study by Lead Response Management found that businesses who responded to inquiries in 5 minutes or less saw their conversions and engagement skyrocket.

Chatbots are available 24/7, so they can instantly answer inquiries. This allows you to capture more leads and stay ahead of your competition.

Chatbots Collect Valuable Data

Chatbots aren’t only used for lightning-fast messaging but they can also collect data about your target demographic.

Real estate chatbots use the data collected from visitors to gather information about their interests, most searched keywords, and average budget.

You can use this to better tailor your listings to prospects needs and better target your marketing.

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